TEL: 01282 452 451
The best marketing
people will often give something away for nothing.
It gains you access to an audience. Engage
that audience and you are on your way to further
branding of your business and more potential
business. Your business doesn't have to be a
unique concept. It's gaining the audience and
engaging them that is far more important than the
creative concept factor.
and commercial radio, along with rapidly
expanding community and Internet radio, now has
never been a better time to market your business
through radio. Radio stations are always
looking for new material - especially if it's being
Our half-day Radio
Means Business! course is designed to show you how
you can get free marketing on UK radio - thus
giving you the advantage over your competitors.
In the past, we've trained people with a
multiplicity of career backgrounds - including:
legal, medical, finance, life coaching, leadership
coaching, management training, customer services
training and acting. We'll show how you can
turn your knowledge into engaging material for a
If we don't believe
that we can do that for your particular business,
we'll be honest and tell you that the course isn't
We'll look at one-off
radio station guest options and also how to make regular
contributions. Plus, how to make yourself the
first point of contact by radio station news teams,
when a relevant news story breaks.
Whichever way forward
is best for you, it's important to be confident and have
some broadcasting skills. Being able to
confidently communicate in front of a live audience
is fine - but 'dry up' on a live microphone, or read
from a script in a monotone way and you're unlikely
to be asked back!
On the subject of
good script reading; away from radio broadcasting, this
is also important for audio Podcasts. People
want to hear something engaging, colourful and with
On the day we'll start
off by discussing your business and the way forward, using radio as a free marketing tool.
Then it's onto showing you the radio studio
equipment. This will give you an understanding
of how a radio presenter airs the music, jingles,
news items and
adverts. With this knowledge you will feel
less nervous when you are on the air yourself.
'How it all works' will no longer be a mystery and
this will reflect in your broadcasting confidence.
Yes, we'll give you the opportunity to briefly
operate the equipment yourself - if you wish!
Later we'll be looking
at script reading and how to make it sound natural.
Being a studio guest, or taking part in an interview elsewhere, can
be a daunting thought for people with no real
experience. We'll help you gain confidence
through role-play. Remember, it's a safe
environment as the course is one-to-one. So,
no other course members to make you feel nervous and
As we head towards the
end of the course, we'll record some of our
role-play. This will be edited and emailed to
you, along with an appraisal. Of course, the
recordings can be used when you approach radio
On the day, you will
leave with advice notes, a course certificate
and an action plan for the way forward.
We'll aim to answer
all your questions on the day - but if we cant, we
have a team of radio professionals to call on!
All this for just £135 (no VAT)!
Both weekday and
weekend radio training courses are available to
clients aged 18 or over. The course is run
on a date which is convenient for both the
client and ourselves. Mornings (10am -
approx 13:00) and afternoons (14:00 - approx
17:00) are available. The course includes
We recognise that
clients may not wish their competitors to be
aware of them attending this course - so, of
course, confidentiality by us is 100%. If
you do wish to give us a testimonial, that's
fine. But, you might want to get your
'foot in the door' first!
To book, or for
more information, simply call us on 01282 452
451, or e-mail us:
Remember, we don't guarantee you radio work...
But radio professionals will show you the way